If you’re running a business, you’ve probably heard plenty of advice about digital marketing, some helpful, some not so much. The problem is, it’s often hard to tell the difference between solid guidance and well-meaning myths that can actually hurt your business.

Trying to manage all your marketing tools without losing your sanity is a real challenge in today’s complex and competitive market. If you’re like most business owners I work with, you’ve probably accumulated a collection of marketing platforms over the years – a CRM here, an email tool there, maybe some social media schedulers, analytics platforms, and advertising accounts. Sound familiar?

This is a big topic that’s always on the minds of professional marketeers. The digital marketing world is changing so fast it’s making my head spin, and I bet you’re feeling it too.